Credit: James Smolka

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New York–based real estate company Fisher Brothers didn’t expect to spin off a hospitality brand two years ago. At the time, the firm was vetting amenities operators for its 1345 Avenue of the Americas commercial tower. But in early 2019, a hiccup in contract negotiations inspired the multigenerational family business to determine whether the traditional lobby and gym did enough to serve today’s class-A office
tenants. 
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